[Co-authored with Nirav Bhagat and Punita Gandhi] With close to 9 million views, the YouTube video “United Breaks Guitars” was one of the more significant internet memes of 2009 (1). United Airlines severely damaged the neck of David Carroll’s Taylor guitar while unloading his baggage. After a fruitless attempt to obtain compensation from United Airlines, [...]
Continue reading about The 3 S’s of Social Media in Insurance – Sense-Share-Serve
[Co-authored with Jamie Yoder] In this first post, part of a series on the “Evolving Role of the Internet” we will examine how the role of the Internet has changed within insurance carriers from the early dot com years to now. Imagine walking into the Big House at the University of Michigan with a capacity [...]
