[Co-authored with Hank Hillebrand, Tom Kavanaugh, and Jamie Yoder] In April of 2009, Consumers performed 137.2 million financial need-based search queries compared to only 16.6 million product and brand based queries. What does this tell us? By looking into Consumers’ online search behavior, one can see that broader need-based searches capture significantly more attention than product-based [...]
[Co-authored with Marik Brockman] We frequently hear consumers are increasingly embracing the Web for researching and purchasing all kinds of products – including insurance products that were often considered ‘sold’ by agents or advisors versus having been ‘bought’ by consumers. According to Celent, Web “influenced” life insurance purchases will rise from over 40% in 2008 [...]
[Co-authored with Jamie Yoder] In this first post, part of a series on the “Evolving Role of the Internet” we will examine how the role of the Internet has changed within insurance carriers from the early dot com years to now. Imagine walking into the Big House at the University of Michigan with a capacity [...]
